Discover VirQ's wonderful world in the heart of Imatra!
Where can you find us?
VirQ's unique store awaits you on the pedestrian street in Imatra city center, at Imatrankoski.
Address: Koskenparras 4, 55100 Imatra
You'll find us easily - there are always plenty of colorful props in front of the store that reveal you've arrived in VirQ's world! In the same historic building with us operates the legendary Buttenhoff restaurant, founded in 1936, as well as the cozy Café Julia.
Parking - easy and free!
Good news: parking in Imatra is completely free! Just remember to bring your parking disc.
Larger parking areas:
- Matinkatu parking area (Matinkatu 4-8) - just over a hundred meters' walk. See route here.
- Einonkatu parking garage (Einonkatu 10) - also conveniently a few hundred meters away. See route here.
Plenty of street parking spots nearby:
- Jukankatu
- Matinkatu
- Einonkatu
- Tainionkoskentie
Remember to set your parking disc and check the permitted parking time for each specific parking spot!
A few routes to us
Are you staying at nearby hotels/spas or arriving by train? Here are distances and routes to us:
Imatran Kylpylä → VirQ
Distance: about 7 km/12 min by car
See route here.
Holiday Club Saimaan Rauha → VirQ
Distance: about 7 km/10 min by car
See route here.
Imatra train station → VirQ
Distance: about 3 km/5 min by car
See route here.
Imatran Valtionhotelli → VirQ
Distance: 350 m/5 min walking
See route here.
You are warmly welcome to explore unique Imatra design - find color, light and joy as souvenirs or for yourself!
VirQ - A Story in the Tree of Time

1993 Virkkukoukkunen was established
1995 Boutique opened in Imatrankoski
2008 Transition from unique textiles towards printed products
2010 Moved to a 300m² 2-story office space
2011 Tiina was chosen as the Imatran Inkeri
2011-2014 Illustrations for Lotus Emilia household papers
2017 Moved to a 3-story office space on the pedestrian street in Imatrankoski
Virkkukoukkunen products received the rights to use the Key Flag and Design from Finland symbols.
2018 Virkkukoukkunen was awarded as the company of the year in Imatra
2018 Printed fabric collection and a clothing line designed from them
2020 Recognition of the Saimaa-ilmiö (Saimaa phenomenon)
2023 Tiina was awarded with the Imatra medal
2024 Shoe collection in collaboration with VIBAe Shoes
VirQ by Virkkukoukkunen® brand renewal
2025 Launch of international online store
Participation in the fashion show on Finland's day at the Osaka Expo
Blog Posts
View allVirtual Fashion Show
Get inspired by the cool pictures sent by friends of Koukkunen wearing VirQ dresses and other outfits. Join this happy crowd, take a picture with your lovely new outfit on and send it to: myynti@virq.fi or tag us on Instagram with
#virqfashionshow #virqfriend #virqbyvirkkukoukkunen.
