Journey to the Japanese Market

VirQ by Virkkukoukkunen® - Journey to the Japanese Market

We are delighted to announce that we have embarked on an exciting project in collaboration with the Ely Centre: "VirQ by Virkkukoukkunen in Japan - Reaching New Audiences and Piloting in New Markets." We have received funding for this project from the European Union's Regional Development Fund, which is a great honor for us and enables us to make new strides towards international growth.

But why Japan? Recently, we have noticed increasing interest in our products from Japan. This interest sparked the idea that we might find our target audience in these markets as well. Moreover, we recently had the delightful opportunity to participate in the fashion show at the Osaka World's Fair, which was a tremendous recognition and motivational boost for us. This opportunity further opened our eyes to Japan's potential and encouraged us to explore ways to connect more closely with Japanese customers.

Our goal with this project is to explore and develop methods to better reach the Japanese audience and understand their needs. We want to grasp the nuances of their culture and requirements so we can offer them products that truly speak to and delight them.

We are thrilled and believe that this journey to the Japanese market will bring new friendships and collaboration opportunities. Onwards to new adventures!