Dopamine Dressing

Dopamine Dressing Brings Color and Joy to Darkening Days

What on earth is dopamine dressing? Around the world, dopamine dressing has been a hot trend for several years now, but in Finland, it's not yet as well-known a phenomenon. Dopamine is known as the pleasure hormone that has an invigorating effect on the body and increases energy. As the name suggests, dopamine dressing is a style of dressing where you want to get energy and pleasure from colorful clothes and accessories for everyday life. The phenomenon is not just about wanting to look good. The mission of dopamine dressing is that you feel pleasure and wellbeing, and boldly express yourself through strong colors and your own style! This article dives into the world of dopamine dressing and introduces you to new clothing for autumn 2024 that will surely bring joy to the darkening days of fall.


Dopamine dressing often favors colorful and striking patterns. On the other hand, an outfit can also be a single-colored ensemble brightened up with colorful accessories

Can clothing really affect your mood?

There is abundant research on the impact of colors on human mood, and different colors have been scientifically proven to affect people's moods and emotions! The effect of colors on human mood and the connection of certain colors to different emotional states is partly culturally bound. However, there is strong research evidence that certain colors evoke certain types of feelings in most people. For example, blue is universally experienced as a calming and harmonious color, while red is considered the color of danger, passion, anger, and love.

Each person ultimately experiences colors individually, and the idea in dopamine dressing is to boldly choose colors and patterns that ignite you. When you dress in colors and patterns you love, you are naturally more confident and energetic.


The newest additions to VirQ's collection are soft cotton batiste scarves

The ideology of dopamine dressing

Dopamine dressing is not only about creative play with colors and striking patterns but also about the comfort of clothes. Studies have shown not only that colors have an effect on people's moods but also that different textile surfaces affect a person's emotional state through the body. Soft and pleasant-feeling materials on the skin make one feel homey and safe. Rough or abrasive fabrics create discomfort. If you feel physically uncomfortable, it has been found to typically lower your mood as well.

The idea of dopamine dressing is that you boldly dress in different colors and patterns that bring you joy and choose clothes that make you feel good. As a bonus, you might also brighten others' everyday life with colorful and personal clothing choices. Dopamine dressing works year-round, but especially during the dark days of autumn and winter, dopamine dressing provides color and joy to everyday life!

What to wear this autumn if you want to brighten your day with dopamine dressing?


The dynamic Jylinä pattern gives strength

The Huippu hoodie tunic is wonderfully soft and comfortably cozy on your skin. The striking black and white Jylinä pattern of the hoodie in the picture brightens the day with its diverse patterns and details. It's also easy to combine accessories of different colors with the black and white pattern. You can find hoodie tunics in our store and online shop in several different colorful patterns! The hoodie tunic is a wonderfully relaxed and cozy garment for autumn.


Blummaruutu has empowering color brilliance

The jersey tunic is an easy and practical garment for autumn! The Kelpokolttu jersey tunic has the same model as the Kelpokolttu dresses. The tunic is an A-line, beautifully draping model with half-length sleeves and inconspicuous pockets sewn into the side seams. Wear your favorite jeans or leggings, a cozy cardigan or leather jacket with the tunic, and slip on autumn boots or warm shoes. The tunic is a versatile everyday garment suitable for many occasions! The Blummaruutu pattern of the tunic in the picture is a colorful new pattern that is guaranteed to bring color and joy to darkening days. You can find Kelpokolttu jersey tunics in VirQ by Virkkukoukkunen's selection in other personal and colorful patterns as well.


The beautiful blue Paradise pattern is charming

The Tarpeellinen (Necessary) Jacket is, as the name suggests, a necessary garment, especially when you want to brighten simple, single-colored outfits with a striking jacket! You can use this instead of a traditional blazer or more casually like a cardigan. The jacket pairs well with fitted tops and pants but also works with a dress! You'll find many beautiful patterns in different colors in the Tarpeellinen Jackets. Would a green, blue, coral-colored, or perhaps a black and white jacket suit you? Each jacket also has a unique design print that makes the jackets personal accessories. Which of the patterns speaks to you?


The Stylish and Playful Huvipuisto (Amusement Park) Pattern Brightens an Otherwise Single-Colored Outfit Choice

Dopamine dressing is color, joy, and comfort!

VirQ's mission is to offer colorful, joyful, beautiful, personal, and comfortable clothes for everyday life and celebrations. That's why dopamine dressing fits perfectly with our values and ideology. We want to bring more color to wardrobes in Finland during every season and give everyone the freedom to boldly express their unique style with colorful and personal design clothes. We have Finnish-made clothes for many occasions! Versatile dresses, comfortable leggings, blouses, t-shirts, and beautiful, colorful accessories. Explore the clothes in our online store or visit our shop in Imatra!