Discover the Evolution of Virkkukoukkunen – Introducing VirQ!
We’re thrilled to announce the next chapter in our story. Virkkukoukkunen, a brand synonymous with vibrant design and a zest for life, is evolving! We’re proud to introduce our new name and look – Welcome to the world of VirQ!
As we embark on this exciting new journey, we want to assure you that our commitment to excellence remains unwavering. The essence of Virkkukoukkunen that you’ve come to love will continue to shine through VirQ. Our mission? To bring you designs that inspire joy and make every day extraordinary.
And we have more good news! We’re working hard to bring the VirQ world to you in English. Our online store will soon be accessible to our English-speaking fans. In the meantime, feel free to explore our brand through our newly published brand manifesto below. Enjoy!
VirQ Brand Manifesto
VirQ is more than just a fashion brand. It is an inspiring lifestyle. A universe – filled with color, joy, and inspiration. Born from Tiina Kärkäs-Sund’s vibrant childhood dreams and a remarkable journey through the world of patterns, colors, and textiles, VirQ is now ready to take the next big leap, boldly stepping into a new era.
Your Time – Your World
VirQ is designed for those who embrace their own style and cherish a rich, colorful, and diverse world. Every moment is precious, and details matter. We create timeless clothing and accessories that blend seamlessly into both everyday life and special occasions, balancing rest and movement. Our collections tell the story of how these dimensions come together both mentally and visually.
New timeless design – The same Virkkukoukkunen
In the new VirQ, we preserve all the elements that made Virkkukoukkunen the beloved brand it has been all these years: the joy of life, the courage to play with color, and the uniqueness of style. With the same spirit and passion that birthed Virkkukoukkunen, we journey with you toward new possibilities and broader horizons. This is more than just a name or a light rebranding – it’s a passionate declaration of personal style that honors the roots of Virkkukoukkunen while boldly looking to the future. Our world is now VirQ – timeless, communal, powerful, and personal.
A New Dimension – A New Era
VirQ is a new dimension in Finnish fashion. Innovations, sustainability, and distinctive, recognizable patterns converge in this design realm. Digitally printed fabrics designed by Tiina Kärkäs-Sund and high-quality, comfortable materials narrate a story of sustainable and responsible slow fashion alongside joy-inspiring home decor. This is a new time where traditions meld with modern design, Finnish culture intertwines with international influences.
Building a New Dimension
For those who appreciate unique design and inspiring stories, VirQ is here to construct a new dimension. Each garment and accessory invites you to step into a colorful, diverse world – a new dimension, a realm unshaken by fast fashion cycles. The captivating patterns resonate in your heart, creating a pull to wear these garments, with color combinations that spark the senses. Our goal is to create pieces that not only echo contemporary trends but also serve as timeless and enduring classics for their wearers.
The World Awaits – NOW!
With VirQ’s renewed energy, we are ready to mark our presence in international markets as well. We are eager to share the joy and vibrancy of Finnish design with the world. VirQ is a step toward a more global perspective, drawing inspiration from our local roots in Imatra and the lands of Karelia. We are prepared to showcase our design world to a broader audience on global stages.
Esteemed travelers, welcome aboard this rewarding journey!
Virkkukoukkunen has not gone anywhere – it has grown and evolved, producing a new brand ready for international stages. VirQ is a new name, but the same joy of life and vibrancy that remains and continues to flourish. Together, we boldly build a new era, step by step, to the next level. VirQ is designed to enrich your daily life, celebrate the significant moments in your life, and add more joy and courage. Wherever you are, whoever you are, at any time. The unique patterns, refreshing colors, and comfort-embracing style of VirQ will accompany you, allowing your unique personality to thrive.
Welcome, take a step into the renewed VirQ world with us ❤️
“We are not just a brand. We are a community of bold, comfort-loving individuals who believe in expressing their unique style.”
-VirQ
